Alotta partners with Rubb

Built on Alotta’s Prism technology, the solution integrates solar generation into the building envelope—turning industrial buildings into distributed energy assets. The partnership represents a meaningful step in expanding how distributed energy can be deployed across sectors where traditional solar solutions have faced structural and operational limitations.

Addressing a large and underserved market

Across industries such as ports, logistics, aquaculture, and heavy industry, energy demand is rising while regulatory pressure to reduce emissions continues to accelerate. At the same time, many facilities face practical constraints that limit the use of conventional solar installations.

Rubb’s global footprint of fabric-engineered buildings—designed for scalability, mobility, and operation in demanding environments—represents a significant and largely untapped surface area for solar deployment.

By integrating solar capability directly into these structures, Alotta enables a new pathway for distributed energy generation without requiring additional land use or major infrastructure changes.

A scalable and flexible energy platform

The solution embeds solar generation directly into the roof of industrial buildings, maintaining structural performance while enabling on-site electricity production.

It supports grid-connected, off-grid, and hybrid configurations, allowing customers to optimise their energy setup based on local conditions, infrastructure, and cost dynamics.

This creates a strong operational and economic value proposition:

• Reduced reliance on diesel and grid power
• Lower and more predictable operating costs
• Improved energy resilience in remote and exposed locations

As energy volatility and supply constraints continue to impact industrial operations, integrated solutions such as this are expected to play an increasingly important role.

Proven in demanding environments

The solution has been under development since 2024, with pilot and demonstration projects completed in Norway, including in harsh coastal environments. These deployments have validated both system performance and integration under real-world conditions.

The solution builds on Alotta’s core technology platform, developed for reliable solar deployment in demanding environments.

Strategic partnership for market expansion

Rubb’s established global presence and sector reach provide a strong commercial platform for scaling the solution internationally. Their buildings are widely deployed across industries where energy access, flexibility, and robustness are critical.

For Alotta, the partnership accelerates market access by embedding its technology into an existing and proven infrastructure ecosystem—reducing barriers to adoption and enabling faster commercial rollout.

Positioned for long-term growth

“This partnership reflects how energy systems are evolving—from standalone assets to integrated infrastructure. By embedding solar directly into industrial buildings, we are unlocking new deployment models for distributed energy at scale. Together with Rubb, we are well positioned to capture growing demand for flexible, low-emission energy solutions across global industrial markets.”

Kari-Elin Hildre, CEO, Alotta Group AS

“By combining Rubb’s proven fabric engineering capabilities with Alotta’s Prism technology and renewable energy expertise, SolarFlex strengthens our ability to support customers working towards lower emission operations. This partnership reflects a shared focus on practical, reliable solutions that deliver real long term value.”

André Bakke, CEO, Zurhaar Industries AS

Market rollout

The solution will be introduced to selected markets throughout 2026, targeting sectors and geographies where energy costs, emissions targets, and infrastructure constraints create strong demand for integrated solar solutions.